The Wet Look

For the last year or so, the wet look has been spotted at all of the major fashion shows. Curious how to achieve the look without actually having to go out with wet hair or carrying a spray bottle in your purse? It’s super simple! Check out the steps below to carry off this style just like the big dogs.



How To Style: 

1. Start off with damp, clean hair.
2. Apply a firm hold gel—use just little more than usual to achieve the wet look
3. Brush through hair using a wide-tooth comb to distribute product evenly.
4. Diffuse sides and top backwards
5. Mist hair with a firm hold hairspray.

Best Face Shape and Hair Density:
This style will work with any face shape or hair density.
Product Recommendation: 
Try Aveda’s Brilliant Retexturing Gel for strong hold with maximum shine.