You’ve probably never heard of him, but Noel Edmonds is something of a British TV legend. He’s also a car nut, having owned a Ford GT40 in the days when they were cheap, been a presenter on Top Gear, even entered his own team at Le Mans. Now he’s started his own car company.
Edmonds's Monaco-based Classic Riviera plans to build just five Jaguar SS100–inspired LaRiviera two-seaters a year using mechanical bits from 25-year-old Jag XJ saloons, including the 4.2-litre straight-six.
The artisans at Suffolk Sportcars back in the UK will build the cars to Edmonds’s specs at around £175,000 apiece. He could be onto something - he sold two on the first day of the Top Marques show.
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